Job Opportunity: Marketing Manager – Healthtech Sector
My client, a leading organization in the mental health space, is seeking an experienced Marketing Manager to drive their marketing strategy with a strong emphasis on content and campaigns that support psychiatry recruitment and secure referrals from healthcare professionals. This role calls for a strategic marketer with expertise in lead generation, project management, and hands-on execution to enhance recruitment and engagement outcomes in alignment with organizational goals.
Key Responsibilities
Recruitment Marketing & Lead Generation
... - Develop and manage targeted campaigns to attract top psychiatry talent and promote services to GPs and primary care professionals.
- Create content that highlights job opportunities and promotes the organization’s unique offerings and strong community values.
- Generate leads of qualified psychiatrists and mental health professionals through diverse channels, such as conferences, digital marketing, and partnerships with recruitment agencies.
Customer Journey & Engagement
- Improve the customer journey for both GPs and patients, ensuring a seamless referral-to-treatment process.
- Maintain and grow engagement with referring GPs by providing essential resources, fostering feedback loops, and creating educational materials.
- Increase website traffic to encourage patient appointments and GP referrals.
- Oversee social media presence, including Facebook and LinkedIn, to engage healthcare professionals and potential patients.
Content Creation & Communications
- Craft impactful, high-quality content to attract psychiatrists and engage referring doctors.
- Write and edit for various platforms, including websites, blogs, newsletters, social media, and press releases, with a focus on psychiatry and mental health topics.
- Ensure messaging is clear and resonates with both medical professionals and the general public.
- Lead internal and external communications efforts to maintain consistent brand voice and messaging.
Project Management & Event Coordination
- Manage marketing projects from inception to completion, ensuring adherence to deadlines and deliverables.
- Coordinate recruitment and promotional events, such as webinars, conferences, and local community engagements.
Digital Marketing
- Oversee digital marketing initiatives, including SEO, SEM, social media, and paid advertising, to enhance visibility and attract clients and professionals.
- Analyze marketing performance and adjust strategies for optimal campaign effectiveness.
- Grow the organization’s digital presence through consistent website updates, social media management, and email marketing.
Brand Development & Strategy
- Ensure all marketing materials align with the organization’s brand identity.
- Strengthen brand presence in the mental health and psychiatry space.
- Identify growth and engagement opportunities through market research and trend analysis.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related field.
- 5+ years of experience in marketing and communications, ideally in professional services (B2B and B2B2C).
- Background in healthcare or mental health marketing is a plus.
- Strong content creation and copywriting skills, particularly on healthcare topics.
- Expertise in digital marketing, including SEO/SEM, social media, and email marketing.
How to Apply
If you are a skilled marketing professional passionate about mental health and capable of driving impactful strategies, please reach out to discuss this exciting opportunity with my client.
At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.
