digital marketing executive - anz.

About Randstad:

Randstad is more than just a recruitment agency. We're a global leader in the HR services industry, connecting people with meaningful work and helping organizations find the talent they need to thrive. We have a strong brand, a passionate culture, and core values that have guided us for over 60 years.

About the Role:

Reporting to the Head of Digital ANZ, you will play a key role in implementing and executing digital marketing projects that drive business growth across our enterprise and divisional business groups. You'll be involved in a wide range of activities, with a focus on:

• Database Marketing: Nurture leads, reactivate past clients and candidates, and drive redeployment opportunities.
• B2B and B2C Marketing: Develop and execute marketing campaigns targeting both companies and individual candidates.
• Account-Based Marketing (ABM): Contribute to strategies for engaging and nurturing key accounts.
• Nurture Tracks and Inbound Marketing: Help create and optimize automated nurture tracks and inbound marketing programs to guide leads through the sales funnel.
• Email Marketing: Develop and execute email marketing campaigns to deliver leads, nurture relationships, and drive conversions.
• Search Engine Marketing (SEM): Assist with managing paid search campaigns to drive traffic and generate leads.
• HubSpot Expertise: Gain experience with HubSpot, a leading CRM and marketing automation platform.

Responsibilities:

• Support the development and execution of digital marketing campaigns across various channels.
• Creating and optimizing email marketing campaigns.
• Contribute to the development and implementation of ABM strategies.
• Help manage and segment customer databases.
• Support creating and optimizing landing pages and website content.
• Track and analyze campaign performance, providing insights and recommendations.
• Collaborate with other marketing team members to achieve shared goals.

What you'll bring

• A passion for digital marketing and a desire to learn and grow.
• A bachelor's degree in marketing or a related field.
• 1-2 years of experience in a marketing role (preferred, but not essential).
• Familiarity with email marketing platforms (ideally HubSpot).
• Basic understanding of SEO and SEM principles.
• Strong written and verbal communication skills.
• Excellent analytical and problem-solving skills.
• A proactive and results-oriented approach.

What we offer

• Opportunities to learn from experienced digital marketing professionals.
• Exposure to a wide range of marketing channels and technologies.
• A supportive and collaborative team environment.
• The chance to contribute to the success of a global brand.
• Overseas work away program - allowing you to take up to 8 weeks work/ leave time in a different country.
• Laptop.
• Flexible working options.
• An extra days leave for each year of service.
• A day off on your birthday.
• Volunteer leave.
• Access to the share purchase scheme - Randstad contributes 100% of what you put in!
• Discounted gym memberships and Bupa healthcare.
• Free access to Randstad's health and wellbeing programs - Yoga, Pilates, Meditation classes etc.

If you're a motivated and ambitious individual with a passion for digital marketing, we encourage you to apply!

To apply

Please submit your resume and a cover letter outlining your relevant experience and why you're interested in this role.

Location Sydney-based, with potential travel to other branch locations.

At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.