what is a sales consultant?

As a sales consultant, you participate in improving a company's sales and product promotion. Since you have experience in the sales industry and a well-developed network, you facilitate negotiations and persuade your contacts to purchase your client's products. You also close deals effortlessly using a structured and proven process.

Your job involves working with sales and marketing teams to analyse opportunities. You develop marketing strategies to meet targets and goals. You are responsible for nurturing a company's relationship with clients, so you train sales representatives to drive sales and close deals.

As a sales consultant, you work for a consulting firm and help different companies to improve their sales strategies. Alternatively, you can focus on a specific organisation and use your skills to analyse market statistics and develop ways to enhance brand awareness and beat competitors. You only meet with prospective customers when you work for a specific company, as their sales representatives close the deals. Your role involves supervising and advising the company on potential improvements to its sales strategy.

sales consultant skills and competencies

As a sales consultant, you require the following skills and competencies:

• positive attitude: pitching doesn't always go as planned, and you may fail to secure clients. A positive attitude helps you see beyond failures and find creative ideas for the next client. Your positive attitude is valuable for face-to-face interactions since customers can easily build rapport with positive people.

• charisma: as a sales consultant, you are expected to inspire and engage other sales representatives. Since you initiate conversations with potential customers, ensuring the conversations put them at ease is essential.

• research skills: as a sales consultant, it is crucial to understand your audience and your products and services. When you know the details of the products, you can highlight their benefits and superiority over competitor products to promote sales.

• relationship-building skills: as a sales consultant, your relationship-building skills help you connect with your potential clients. Your natural ability to connect with prospective clients makes it easier to sell them your products.

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average salary of a sales consultant

The average salary of a sales consultant in Australia is $68,000 per year. In an entry-level position, a sales consultant receives a remuneration package of $60,000 annually. With better experience and qualifications, your salary can increase to $75,000 yearly. Some companies have performance-based remuneration packages for achieving set targets.

what factors influence the salary of a sales consultant?

As a sales consultant, your earnings depend on your experience and qualifications. You have minimal skills and expertise when you are new to the role. Your experience influences your earning potential due to the hands-on skills you bring to the role. Your qualifications are an added advantage and enable you to negotiate a higher salary.

The company size and location also determine your salary. For instance, when you work for a large company, you will likely perform complex responsibilities and earn more. In smaller companies, your earnings are lower due to the limited resources. The products that your employer is selling can also influence your remuneration. You receive a higher salary when you are responsible for selling high-value items. Working in metro areas may also raise your salary expectations due to the high cost of living.

Want to know more about what you will earn as a sales consultant? Check out what you are worth with our salary checker.

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types of sales consultants

Some of the types of sales consultants include:

• independent sales consultants: an independent sales consultant is an external expert who can help client companies achieve their sales goals. Your role is to assess your client's current sales and marketing strategies and study market statistics. You recommend the best promotional strategies for company products and train sales representatives in closing deals.

• automotive sales consultant: you are an expert in selling vehicles and automobiles. Your job is to study demographics and identify groups likely to buy a specific type of vehicle. You also design sales strategies for specific target groups.

• real estate consultants: you assist estate agents with closing deals and selling properties by devising a sales and marketing strategy that targets different buyers.

• sales and marketing consultants: as a sales consultant, you harmonise the functions of sales and marketing teams and ensure they work towards the same goals. For instance, you help companies develop marketing strategies that complement sales techniques to ensure the customer receives a cohesive message from the company.

Female sitting at a table looking at her laptop with smiling male next to her at home
Female sitting at a table looking at her laptop with smiling male next to her at home
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working as a sales consultant

As a sales consultant, you help customers make purchase decisions and negotiate contract terms. Discover the daily duties, responsibilities and opportunities for career progression.

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education and skills

You don't require formal qualifications to become a sales consultant. However, the following qualifications will help you to build your career:

• bachelor's degree: complete a bachelor's degree in marketing or commerce. A degree takes three years to complete and equips you with the necessary skills to perform your duties.

• experience: most companies provide training on the job, but you require prior experience in junior sales roles. You may need additional training or qualifications to work in a specialised industry.

sales consultant skills and competencies

As a sales consultant, you require the following skills and competencies:

• positive attitude: pitching doesn't always go as planned, and you may fail to secure clients. A positive attitude helps you see beyond failures and find creative ideas for the next client. Your positive attitude is valuable for face-to-face interactions since customers can easily build rapport with positive people.

• charisma: as a sales consultant, you are expected to inspire and engage other sales representatives. Since you initiate conversations with potential customers, ensuring the conversations put them at ease is essential.

• research skills: as a sales consultant, it is crucial to understand your audience and your products and services. When you know the details of the products, you can highlight their benefits and superiority over competitor products to promote sales.

• relationship-building skills: as a sales consultant, your relationship-building skills help you connect with your potential clients. Your natural ability to connect with prospective clients makes it easier to sell them your products.

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FAQs about working as a sales consultant

Here, you will find the answers to the most frequently asked questions about the profession of sales consultant.

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