what is a sales associate?
A sales associate is the point of contact for customers looking to buy items from a company. Sales associate job duties vary depending on the type of business you work for. You are often expected to perform customer service duties, including greeting customers and helping them find merchandise that meets their needs. Sales associates also help customers locate services like deliveries and sales. You are responsible for closing down your department at the end of the day, performing inventory checks and cleaning up your department's space.
As a sales associate, you require excellent customer service, communication and team-building skills. You work in locations ranging from brick-and-mortar shops to online outlets. Depending on your location, you help customers in person or online through email or chat. An average retail business usually has multiple sales associates working together.
Unlike other roles in sales, you don't emphasise prospecting and sales pipeline management. Instead, you focus on providing the best shopping experience for your customers.
sales associate jobsaverage salary of a sales associate
The average remuneration of a sales associate is $60,000 per year. At an entry-level role, you have minimal experience and are likely to earn $55,000 annually. As you improve your experience and learn new skills, your earnings increase to over $65,000 yearly. Your remuneration may also be based on performance with sales bonuses for meeting targets.
As a sales associate, your salary depends on the type of work you do. For instance, a retail sales associate earns an average salary of $58,000 annually. Their job is to assist customers in retail shops and outlets. When you have additional responsibilities, you are likely to earn more. Aside from your duties, your salary depends on the company's size. Working in a large retail outlet increases your remuneration prospects.
Sales associates' salaries also depend on their experience level and qualifications. When you have years of experience, you earn more compared to a sales associate starting in the role. While the job requires minimal educational qualifications, having some training can boost your earnings.
Want to know more about what you will earn as a sales associate? Check out what you are worth with our salary checker.
types of sales associates
Some of the types of sales associates include:
• retail sales associates: when you work in a retail outlet as a sales associate, you welcome customers and direct them to the items they are looking for. You ensure the customers have a good shopping experience and use your sales skills to upsell products and increase profits.
• sales floor associates: a sales floor where products are displayed for customers to view. As a sales floor associate, you work in the shopping aisles to answer customer questions and help them make purchase decisions. You explain product features and inform them about available offers and discounts.
working as a sales associate
As a sales associate, you serve customers in retail shops and outlets. Discover the duties, responsibilities and work schedules of a sales associate.
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sales associate job description
Some of the tasks of a sales associate include:
• welcoming customers: you welcome customers to a retail store, greeting them at the door and making them feel welcome. You also discover what they are looking for and direct them to the aisles.
• recommending products to customers: you advise customers on purchase decisions and provide recommendations if they need clarification about the best brand or product for their needs. You also motivate clients to buy a product by explaining its uses and features.
• cross-selling and upselling: you help boost sales and increase profits for the retail store by persuading customers to buy more expensive products through upselling or encouraging them to purchase additional products (cross-selling). You can promote upselling by explaining expensive products' benefits and extra features. Cross-selling helps boost sales if some items have discounts or multi-buy deals.
• explaining business policies to customers: sales associates know store procedures and policies. It is crucial to explain the policies on discounts and promotions at the retail outlet. You also provide information on deliveries, returns and warranties.
• assist customers with purchase completion: you assist customers with processing payments and completing their purchases. If they want to organise delivery, you help them record the necessary details to simplify the process.
• assisting with store displays and inventory management: when engaging customers, it is crucial to display the merchandise attractively. You keep the shelves neat and appealing. You also check the inventory and ensure the racks and shelves are fully stocked.
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work environment
Sales associates work in various environments depending on the employer and type of store. You can work in any industry that operates a physical or online store, including manufacturing and mining. Often, you are on your feet most of the day if you work in a brick-and-mortar retail outlet. However, many companies want employees to be comfortable working for them, so they invest much money in creating a safe and clean workplace. As long as you enjoy interacting with customers face to face, growth opportunities will give you additional responsibilities with more pay and benefits.
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who are your colleagues?
Depending on your employer and industry, your colleagues might include store managers, sales assistants and sales executives. You might also be working close to retail store associates, sales consultants, and other specialists that could consist of, but not be limited to, sales representatives, accountants and inventory managers.
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work schedule
You can opt for a full-time or part-time schedule, depending on your employer. Part-time sales associates usually have fewer responsibilities than full-time associates. A sign at the entrance of your company's building or retail outlet indicates that it is open for business during set hours of operation. However, many companies close on specific days for holidays and offer paid leave based on how long an employee has worked.
Companies have variable schedules, and you may work nights or weekends depending on current business demands. At an online outlet where customer service is done over the phone or through email, your schedule is more flexible because communication is remote.
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job outlook
Since many customers shop online, opportunities in traditional sales associate roles may decrease. However, retail sales associates can also assist customers with shopping online by explaining product features and organising purchases. Apart from specialising in online sales, some sales associates progress upward to become sales managers or store managers.
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advantages of finding a sales associate job through randstad
Finding your sales associate job through Randstad provides essential advantages such as the following:
• a wide variety of training and development opportunities
• an experienced contact person to provide help if needed
• a range of opportunities in your area
• get paid weekly or monthly, depending on the job
• temporary and permanent contracts
Want a permanent contract? A temporary job as a sales associate is often a stepping stone to an attractive permanent career. Thousands of people earn a permanent contract with great employers every year thanks to a temporary job found through Randstad. What's more, many companies recruit their permanent employees through Randstad too.
education and skills
A sales associate doesn't require educational qualifications, but the following academic qualifications and experience will boost your job prospects:
• tertiary education and training: to become a sales associate, education training qualification like a Certificate III in retail gives you a competitive edge. The qualification takes one year, and you can take it as part of a traineeship as you work. If you want additional qualifications, consider completing a Certificate IV in retail management or a Certificate IV in business. The added skills improve your qualifications and increase your chances of getting a better role.
• experience: retail or sales experience also helps boost your prospects. For instance, you can become a retail store assistant to gain skills before becoming a sales associate.
sales associate skills and competencies
Some of the qualities of a sales associate include the following:
• communication skills: since this is a customer-facing role, you require exceptional communication skills to interact well with people. Communication skills help you engage people from different backgrounds in a friendly and approachable manner.
• expert knowledge of the products: you require a deep understanding of products in the store to develop the expertise to explain product features and answer customer questions. Your product knowledge can persuade customers to make purchases.
• creative problem-solving skills: creating an engaging environment for buyers is important, which involves solving problems during the sale process. Your creative problem-solving skills improve customer experience.
• customer service skills: your job is to assist customers with shopping. You use your customer service skills to provide professional help to visitors.
• analytical skills: as a sales associate, you identify trends in the retail store and find ways to fulfil the gaps in customer needs. When you use your analytical skills to determine the trends, you can create the ideal storefront arrangement to boost sales. You also determine seasonal products to sell.
• maths skills: as a sales associate, your job involves handling transactions and processing payments. Your maths skills enable you to calculate payments correctly and give customers accurate change.
• organisational skills: as a sales associate, you coordinate various tasks, and organisational skills help you complete tasks efficiently. Organisational skills also help you easily organise the shelves and manage product details to visual merchandising: making shelves more accessible and attractive to customers.
FAQs about working as a sales associate
Here, you will find the answers to the most frequently asked questions about the sales associate profession.
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what is a sales associate?
A sales associate offers products and services to customers. You help customers find the products they need. For instance, you explain the benefits of products to customers and help them choose the items they need from the shelves. You also keep a stock record and ensure the shelves are stocked on time.
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how much do sales associates earn?
As a sales associate, you earn an average salary of $60,000 annually, but the amount can increase to over $65,000 annually. The remuneration package depends on your experience level and qualifications. When you have additional qualifications, it is easier to negotiate a higher salary due to the skills you bring to the table. The size of the business you work for also determines your remuneration. Working for a large retail store is likely to pay more than smaller stores.
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what are the tasks of a sales associate?
As a sales associate, you welcome customers and direct them to the products they are looking for at the store. You also maintain the floor displays by recommending the layouts and product arrangements based on seasons. Other duties include operating cash registers and restocking.
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how much does an seo specialist earn in australia?
As an SEO specialist, you earn an average salary of $85,000 annually. Entry-level SEO specialists earn $75,000 annually, while experienced workers take home over $95,000 annually. The remuneration depends on the complexity of the role, experience and location of the business.
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is being a sales associate a stressful job?
Working as a sales associate can be stressful. It is common for customers to visit the retail shop and blame sales associates for mistakes. You require patience and the ability to work under stress to deal with customer complaints and resolve situations calmly.
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what skills do you require for a sales associate?
As a sales associate, you require communication and interpersonal skills to collaborate with others and provide the best services to customers. You also need creative problem-solving skills to deal with customer issues.
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how do I apply for a sales associate vacancy?
Applying for a sales associate job is easy: create a Randstad profile and search our job offers for vacancies in your area. Then send us your CV and cover letter. Need help with your application? Check out all our job search tips here.