marketing coordinator.

Some of the standard tasks of marketing coordinators include:

• developing marketing strategies: as a marketing coordinator, you create short-term and long-term marketing strategies and advertising campaigns to improve brand awareness. You liaise with creative teams to coordinate, execute and supervise marketing activities.
• developing and monitoring company budgets: marketing coordinators supervise the execution of marketing strategies. That means you develop the budgets and activities for the advertising campaigns. Your job is to track spending and coordinate all aspects of producing marketing campaigns, like printing advertising materials and securing influencer support or social media ads.
• tracking competitors' social media campaigns: as a marketing coordinator, you watch your competitor's social media campaigns and improve your current strategies to counter the competition. If your competition is gaining traffic, you find new approaches to draw attention to your website or social media pages.
• keeping up with marketing trends: marketing is dynamic, and it's essential to keep up with the changes to ensure your employer gets maximum coverage. Hence, you stay updated on new trends and research fresh marketing options.
• reporting on marketing outcomes: as a marketing coordinator, you measure the results of each marketing activity. You need to ascertain the effectiveness of digital marketing or social media campaigns and present the outcomes to the marketing managers. Your reports assist with decision-making and ensure the company optimises successful campaigns.
• attending team meetings: you are responsible for coordinating meetings with executive teams and marketing partners. The meetings are usually brainstorming sessions for developing marketing strategies and discussing marketing goals and targets. You also meet with influencers and other marketing teams to discuss product launches or campaign results.

Marketing coordinators work in retail industries, marketing consultancy firms and financial services. As a marketing coordinator, your job is office-based, and you can expect to sit for long periods during phone and email communication. You also use computers and printers to organise marketing activities. Your workday is usually project-based. That means you could work on a single aspect of the marketing campaign throughout the day before moving to other activities. Sometimes, you travel to meet vendors and oversee the preparation of marketing materials.

Depending on your employer and the industry you work in, your colleagues might include marketing executives, sales administrators, sales assistants, sales representatives and sales executives. You might also be working in close proximity to project managers, marketing managers and business development managers, as well as other specialists that could include, but not be limited to, sales managers, account managers and social media managers.

Marketing coordinators work the traditional office hours of 9 am to 5 pm. A typical workweek is usually around 40 hours, but your work hours increase when you have a deadline. Sometimes, you work weekends to meet tight targets. Most marketing coordinators work full-time, but part-time positions are also available. You can work from home since you complete most of the duties online unless you are meeting with the marketing teams.

As a marketing coordinator, you can progress to a marketing manager or other managerial positions in your department. Alternatively, consider specialising in digital or social media marketing. You may also become a product account manager or a content marketing manager. Technological advancements are shifting marketing activities online, so familiarity with using artificial intelligence to improve marketing efforts will enhance your expertise.

Finding your marketing coordinator job through Randstad provides important advantages such as:

• a wide variety of training and development opportunities
• an experienced contact person to provide help if needed
• a range of opportunities in your area
• get paid weekly or monthly, depending on the job
• temporary and permanent contracts

Want a permanent contract? A temporary job as a marketing coordinator is often a stepping stone to an attractive permanent job. Every year, thousands of people earn a permanent contract with great employers thanks to a temporary job found through Randstad. What's more, many companies recruit their permanent employees through Randstad too.

The responsibility of a marketing coordinator is to implement advertising and marketing campaigns. As a marketing coordinator, you are the brain behind promotional activities and materials. That means you analyse and assemble sales forecasts and prepare marketing strategies for the marketing team. You also update promotional calendars to match the current activities.

As a marketing coordinator, you rely on creativity to develop exciting promotional tools and materials. Multitasking skills enable you to juggle various duties and meet deadlines. You require good communication skills to create relatable marketing messages and promotional materials. Your communication skills are also useful for communicating marketing strategies to the sales and marketing teams.

Working in marketing is an exciting career in Australia due to the consistent growth in the marketing industry. You enjoy various opportunities for career growth, and the projected job growth is 21.1% in the next five years. You can also work in diverse industries, from finance and banking to manufacturing, mining and construction.

Becoming a marketing coordinator is a great career in Australia. Aside from the projected job growth and excellent opportunities for career progression, marketing coordinators earn a good salary. You can also work in diverse professions, such as public relations, social media, marketing and advertising.

While having a bachelor's degree qualifies you for a role as a marketing coordinator, most employers focus on your industry experience. You can gain experience in sales or public relations by joining entry-level positions. A marketing internship also improves your marketing knowledge.

Applying for a marketing coordinator job is easy: create a Randstad profile and search our marketing coordinator job offers. Then simply send us your CV and cover letter. Need help with your application? Check out all our job search tips here.