digital marketing manager.

Some of the tasks of a digital marketing manager include:

• designing campaigns: as a digital marketing manager, your primary responsibility is to promote a company's products and services. That means you develop promotional campaigns. You plan campaign details from writing content to promotional offers for customers. Designing campaigns requires understanding your market to ensure you provide value and that your promotions relate to a broad audience.
• overseeing content creation: all digital marketing campaigns need content creation to succeed. It can be simple content like designing banners and creating white papers and ebooks or complex material like generating videos. As a digital marketing manager, you oversee the creation of the content or design the content yourself. In content creation, you determine the type of content and its ideal placement in the marketing funnel.
• managing social media campaigns: as a digital marketing manager, you understand social media platforms and the best ways to reach your audience. Your job involves managing followers to ensure maximum engagement, impact and sales. You control the type of content and the company's branding to ensure they maintain a good reputation. You also train your team on using social media advertising tools to increase traffic and conversion rates.
• communicating digital marketing strategies to clients: as a digital marketing manager, you update your employer on the value of a campaign and explain the conversion rates of each campaign. You also ensure clients understand the value of digital marketing efforts.
• managing email marketing: your job is to develop an email marketing strategy and oversee its implementation. While you don't create content for email marketing, you are the driving force behind the tone and strategy. For instance, you determine the monthly emails sent to customers. You need to ensure in the process that you’re creating mobile-friendly advertising campaigns.

As a digital marketing manager, you work in any industry that needs online marketing or consultancy firms offering specialised digital marketing services. You work in an office regardless of the business sector or employer. Your work environment is collaborative, as you constantly interact with digital marketing teams. You spend most of the time working on your computer or using the telephone to communicate with colleagues. Most employers provide well-lit work environments for digital marketing managers. The role involves minimal travelling, but you may attend conferences and meetings outside the office. You can also accomplish your duties remotely.

Depending on your employer and the industry you work in, your colleagues might include social media managers, marketing coordinators and office managers. You might also be working in close proximity to content writers and digital marketing specialists, as well as other specialists that could include, but not be limited to, e-commerce managers, digital strategists and search engine optimisation managers.

Most digital marketing managers work full-time schedules of 40 hours a week. Depending on your responsibilities, your working week can be regular work hours of 9 am to 5 pm or a more irregular schedule. Sometimes, you work evenings to complete your duties. Some employers offer part-time opportunities or allow you to work from home. Digital marketing managers also work as freelancers or on short-term contracts.

Digital marketing managers have great career prospects because online marketing is the future of product promotion and brand awareness. You can specialise in specific types of digital marketing like social media management, email marketing or content creation. If you want to progress, you have opportunities to move into higher marketing roles like business development manager, chief marketing officer, head of marketing and marketing director.

Finding your digital marketing manager job through Randstad provides important advantages such as:

• a wide variety of training and development opportunities
• an experienced contact person to provide help if needed
• a range of opportunities in your area
• get paid weekly or monthly, depending on the job
• temporary and permanent contracts

Want a permanent contract? A temporary job as a digital marketing manager is often a stepping stone to an attractive permanent job. Thousands of people earn a permanent contract every year with great employers thanks to a temporary job found through Randstad. What's more, many companies recruit their permanent employees through Randstad too.

As a digital marketing manager in Australia, you receive a yearly remuneration package ranging from $100,000 to $120,000. The remuneration depends on your skills, location and experience in the role. Other factors that determine your earnings include the company you work for and your qualifications.

Digital marketing managers are in demand in Australia, and the demand is set to increase. The industry's projected job growth rate is 11.4% in the next five years. The significant skills gap is also increasing the demand for digital marketing managers.

As a digital marketing manager, you develop and implement marketing campaigns for social media platforms. You develop digital marketing strategies and guide teams to ensure the campaigns yield results. You also train other digital marketers on their roles.

As a digital marketing manager, you work with clients with high expectations, and there is always pressure to deliver. While the role can be stressful, organisation and time management skills help manage stress.

As a digital marketing manager, you require exceptional written and verbal communication skills to prepare exceptional content for your clients. You also require organisational skills to organise your schedule and ensure all tasks are performed on time.

Applying for a digital marketing manager job is easy: create a Randstad profile and search our job offers for vacancies in your area. Then send us your CV and cover letter. Need help with your application? Check out all our job search tips here.