COVID-19 has accelerated the importance of technology and digital transformation, highlighting the increasing importance of education and upskilling.

What's more, for job seekers looking to enter the tech sector, the onus seems to be on them to do the leg work.

More than half of tech leaders (52%) acknowledged that they expect good talent to come to the industry rather than actively seeking skilled candidates. In a candidate short market, the industry needs to do more to attract high calibre talent by building a strong employer brand.

Leaders in the sector report they are keen to focus on both short and long-term solutions that ensure the sector remains and increases its appeal, such as through Diversity & Inclusion initiatives, further investment in education and government support.

Combined, these strategies take a more holistic view of building Australia's tech skills.

Tech leaders believe diversity also plays a role in attracting candidates within the tech industry, with 63 per cent of tech leaders believing a more robust gender balance would make the sector more appealing. More than half (58%) feel men dominate the tech industry.

Sixty per cent also noted that diversity, in general, would benefit Australia's tech sector.

Many feel not enough is being done to promote the tech industry, with 67% of tech leaders believing the government has a role to play but is instead prioritising other sectors and not doing enough for the tech industry (61%).

Of those surveyed, 56 per cent feel that educational offerings in Australia aren't suitable for the skills they recruit for, while 59 per cent noted that too much emphasis is put on traditional vocational routes over tech.

Our survey also provides insight into the perceptions of tech workers.

With the ever-changing nature of coronavirus shifting daily, the research highlights that employers can do more to future-proof Australia's tech industry by meeting the needs of talent today.

the sector identified five key areas employees most value when choosing a company to work for.

Using the latest tech available.
Being financially healthy.
Providing attractive salaries.
Maintaining a good reputation.
Offering interesting work.

To attract talent in the short term, tech companies should address and promote a company culture that embodies these values.

As organisations strive to build their tech capabilities, the industry must collaborate to resolve these systemic issues that block talent from joining the sector. It's positive that leaders in the space are keen to focus on education and upskilling initiatives.

In the meantime, to win the war on talent today, leaders can look to the findings within the Employer Brand Research to build an employer value proposition and close the gap with the needs and wants of Australia's tech workers.

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