Management must be mindful of carefully managing future performance and compensation expectations to ensure their employees remain happy, loyal and engaged by continuously recognising, rewarding and retaining their top talent.

As 2013 progresses, employees increasingly seek rewards and recognition for their loyalty and output. For a large number of businesses in Australia, 2013 will be the year of needing to recognise and nurture their employees.

The results show that Australians are open to accepting attractive employment benefits relevant to them. Australians are beginning to prioritise their wants and needs within a work context, placing these as requisites when undergoing their job search. This poses an advantage for businesses, highlighting that despite the importance of salary, workers are also willing to receive alternate benefits if a pay increase is not possible at the time.

Businesses must be willing to take a different approach to reward their employees for ensuring they are continuously engaged and satisfied with their position at work. Management must learn to listen to what their employees deem important and focus more effort on fulfilling these needs. Businesses who don't adapt may lose talent, their intellectual property and thus, relationships with customers, consequently setting them back six months or more.

Employees may be unlikely to wait around if they feel a better offer elsewhere or if their loyalty and hard work are not adequately rewarded. This can lead to more movement in the market, and businesses may have to work harder to retain top talent.

Generally, organisations that are most attractive within an open labour market are those which invest in their employees and their unique selling points and continuously work toward developing their employer brand. These organisations will benefit from any move toward adopting alternative workplace benefits in place of pay increases when it is not a feasible option.

the search for australia's most attractive employer in 2013

The Randstad Awards, which reveal the most attractive places to work in Australia, are unique in this market – with the winner being decided by the public and organisations unable to nominate themselves or determine categories or criteria for entry. The winner is selected from Australia's most significant 150 employers (by employee size). For the first time this year, the Randstad Awards has opened up to include Federal Government agencies as part of the largest 150 organisations.

First launched in Belgium in 2000, the Randstad Awards will be hosted in 18 countries worldwide, including Australia, New Zealand, Canada, France, Spain and the Netherlands, capturing the perceptions of 160,000 potential job seekers.

The 2013 Randstad Award winner will be announced on 26th March at the Museum of Contemporary Art (MCA) in Sydney.

International employer brand strategist Brett Minchington will be the keynote speaker at the event. It will be attended by executives from many of Australia's largest 150 companies, including Qantas, ABC, Newcrest Mining, Virgin Australia, Coca-Cola, Lion, Nestle, Computershare and WorleyParsons.

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