benefits of mapping the employee journey

Improving the employee experience is a vital component of improving your recruitment and workforce management practices as well as the success of your business. As one of the best available tools for developing a positive employee experience, employee journey mapping offers many benefits, including:

engaged employees: Mapping the different journeys that make up your employee experience forces you to identify the needs, expectations and challenges of your employees at different stages of their employment. Having this visual representation can help you find ways to foster and strengthen engagement in the workplace.
better resource allocation: Visualising your employee experience allows you to determine the various challenges and strategies needed at every stage of the journey. With this understanding, you are in a position to better allocate your resources.
alignment with business goals: Strategically mapping your employee journey ensures it aligns with your business goals and objectives. Better alignment typically results in improved outcomes.
identification of strengths and weaknesses: Knowing where your organisation is and isn’t providing its workers with a positive employee experience is crucial. Only when you know which elements of the employee journey are working and where adjustments are needed can you create an employee experience strategy that makes a lasting impression.
strengthening of your employer brand: When used correctly, employee journey mapping can help you discover what sets your company apart from its competitors. Use our employee journey map template to determine where your company excels and what your employees like best about working with your company. These details can help you develop a strong, accurate and effective employer brand.

best practices to map the employee journey

When mapping your employees’ journeys, there are a few things you should keep in mind. Below is a look at several employee journey mapping best practices that can help you streamline this process.

diverse employee perspective

When mapping your employees’ journeys, it can be easy to focus on each stage from your perspective. Certainly, you need to consider how each stage affects the workplace and the company as a whole, but you need to involve your employees.

In fact, involving a diverse group of employees is essential for gaining a well-rounded understanding of your employees experience. For instance, make sure to involve those who have recently joined the company as well as those who have been with the company for a longer period of time. It's also important to include individuals from different positions and backgrounds.

In some cases, it can be beneficial to examine the employee experience of individuals within specific departments. For instance, if you're grappling with high turnover in the sales department, diving into the experiences of your sales colleagues can shed light on potential causes and improvements.

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