trusted recruitment partner to the federal government.

A newly formed federal government agency committed to attract more people with disability into the agency.  They identified 20 positions that they wanted people with disability to fill and partnered with Randstad to support the attraction and hiring of all positions.

The primary objective was building a compelling narrative and through a broad attraction campaign to encourage people with disability to consider working for the agency, seek more information, and then apply.

Improve the brand awareness of the agency as an employer for people with disability, especially for people outside the Federal Government sector.

Conducted research with existing employees with disability to better understand their experience, and to help us define our message.

Develop an insight led brief that allowed our creative team to produce a concept that spoke to the client and more importantly, the audience.

The concept was not in a government advertisement template and had no specific information about the role(s). This was a deliberate approach to immediately grab the candidate's attention and give them a reason to investigate further.

Worked with the Federal Government’s media buying agency, where we briefed them on the campaign, targeting more than just Seek & LinkedIn. Media selection included: socials, performance and programmatic, plus job boards. All parts of the campaign followed the creative throughout to ensure consistency of the message and candidate experience.